Estimating doesn't break in demos. It breaks in real projects.
Structural steel estimating isn't just time-consuming — it's high-stakes.
- Decisions are made with incomplete information.
- Scope is spread across drawings and specifications.
- Revisions introduce changes that are easy to miss.
- Small gaps turn into real financial impact.
The issue wasn't a lack of tools.
It was a lack of systems that actually understand the work.
What We're Building
A system built for how estimating actually works
Ferra reads drawings the way estimators do, understands structural relationships, and surfaces the information that matters across the full bid process.
- Know which jobs to bid
- Understand full structural scope
- Catch changes before they impact your estimate
- Validate work before submission
Why Ferra Is Different
Built for structural steel.
Not adapted to it.
Most tools in this space are either generic document software or built outside the realities of construction workflows. Ferra is built differently.
Designed specifically for structural steel estimating
Built around real bid workflows
Trained on construction-specific data
Focused on accuracy, not just automation
Built by Contractors.
Engineered by AI Experts.
Built by a team with experience across construction, estimating, and software.
Michael Carey
Led product and growth at construction software companies scaling to enterprise level.
Joshua Ford
Worked in and alongside construction operations and saw where software consistently fails real workflows.
Michael Gu
Leads AI and engineering, building systems for complex document understanding.